Internet Promotion With Pay Per Click

If you are promoting a website SEO services, you have the keyword “seo service” in the URL like this – www.my-website-domain.com/seo-service

Put keywords in groups

It is important that you not use different keywords in the same season. If so, it is difficult for you to know which keywords are good, and that could also affect your costs per click.

Keep your keyword positions

If your keywords are ranking in the top three, then you should offer your target and reduce it to the fifth place or lower, because the positions tend to convert better.

Experiment with different titles, words, and the format

The thing about Pay-Per-Click is that small changes can make a big difference in click through rates, which pay an impact on the cost per click you make.

Put keywords in the landing page

Make sure the keyword you are waiting on the landing page. This will give you a high quality score, which leads to a lower cost per click.


A good list of keywords

It is important that you spent any time in the process of keyword research. Wordtracker is the best tool for this. Not only focus on high volume keywords that are likely due to their offer prices higher than the lowest keywords.
Use Adwords Editor to save time

If you are serious about Adwords to promote your site, then you need to use the Adwords Editor. It allows you to thousands of keywords, ad groups, ads and campaigns with a few taps. You also need Excel if you want to get the most out of AdWords Editor.

Do not enter a bidding war

Here you will find some people are far beyond the normal bidding. Never try to make an offer of more than to do it yourself, because some of these guys lose and you can not actually see them within a week.

Bidding on specific keywords that buyers give

Bidding on popular keywords like “web design”, for example, is a waste of time and money if you put in a lot of negative keywords. Buzzwords like “web design services in London” is what a buyer type in

Any other use of Pay-Per-Click networks

Not only focus on Google. There are many other pay-per-click networks such as MSN adCenter is, Miva, ASK, Adbrite, Bidvertiser and Kanoodle. These networks can not give as much traffic as Google, but the cost per click is much lower than Google in most cases.

Create effective and targeted advertising

If you are the keyword bidding “web design software,” then make sure you put the keyword in the title and the description and URL if possible.

Set the gain for the first time in the ad-

Increase can write in the first line of the utility rate of clicks. Try to think what the user intent is and then write the “solution” in your ad.

With the expression in the width and exact match types

When starting a new campaign to promote your website, you should use all three match types in Adwords. This can help you figure out which keywords are profitable, now called impressions but no clicks, etc. You can then use this information to help you make decisions beyond.

Use negative keywords

You can use negative keywords to help you get cheaper clicks, if you are the width and / or phrase match.

Avoid contextual targeting, if your edge is thin

Contextual ads on sites associated with your keywords are. These are the sites of Adsense. If the thin edge then you might want to avoid the use of contextual ads, because you get so much low-quality clicks.

Geo

If most of your customers are in their own country, then you should promote your website in your country only.

Farewell Day

If you know what time or day of your ads should use most of the day farewell function Adwords. This allows you the time or day you want your ad to appear fit.

Use two or three different ads

Always two or three different ads that are running for each keyword. This is called split testing. After 30 to 50 clicks to be able to figure out which ad is better.

Keywords not so obvious

No matter what industry you are in, there are no words so obvious that most of its competitors, is not an offer, you can very cheap clicks and some even get more than obvious means!

Follow all

You should be tracking everything from day one. Make sure that the tracking code on the conversion page before you start your campaign. This can help you figure out which keywords are converting well.

Sending people to the right

Unless you have a website sales letter, then you have no choice but to send people to the main page, otherwise you should the people on the side that is most relevant for the keyword you do send on offer.