Table of Contents
SEO Basics
From here on, I'll be explaining various points on search
engine optimization (SEO)!
Googlebot Crawling content on the Internet for Google's
index every day, every night, non stop.
4 Create unique, accurate
page titles
6 Make use of the "description"
meta tag
Improving Site Structure
8 Improve the
structure of your URLs
10 Make your site
easier to navigate
Optimizing Content
14 Offer quality
content and services
16 Write better
anchor text
18 Optimize your use
of images
0 Use heading tags appropriately
Dealing with Crawlers
1 Make effective use of robots.txt
Be aware of rel="nofollow"
for links
SEO for Mobile Phones
4 Notify Google of mobile sites
6 Guide mobile users accurately
Promotions and Analysis
8 Promote your website in the right ways
0 Make use of free webmaster tools
An example may help our explanations, so we've created a fictitious website to follow
throughout the guide. For each topic, we've
fleshed out enough information about the
site to illustrate the point being covered. Here's some background
information about the site we'll
use:
Website/business name: "Brandon's
Baseball Cards"
Domain name: brandonsbaseballcards.com
Focus: Online-only baseball card sales, price guides, articles,
and news content
Size: Small, ~ 50
pages
Search engine
optimization affects only organic
search results, not paid or "sponsored"
results such as Google AdWords.
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