Create unique, accurate page titles
Indicate page titles by using title tags
A title tag tells
both users and search engines what the topic
of a particular page is. The <title> tag should be placed within
the
<head> tag of the HTML document (1). Ideally, you
should create a unique title for each
page on your site.
Page title contents are displayed in search results
<html>
<head>
<title>Brandon's
Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
<meta name="description=" content="Brandon's
Baseball Cards provides a large selection of vintage and modern baseball
cards for sale. We also offer daily
baseball news and events in">
</head>
<body>
(1) The title of the homepage for our baseball card site, which
lists the business name and three main focus areas.
If your document appears in a search results page, the contents of the title tag
will usually appear in the first
line of the results (if you're
unfamiliar with the different parts of a
Google search result, you might want to
check out the anatomy of a search result
video by Google engineer Matt Cutts, and this helpful diagram of a Google search results page). Words in
the title are bolded if they appear in the user's search
query. This can help users recognize if the page is likely to be relevant to their search
( ).
The title for your homepage can list the name
of your website/ business and could include other bits of important
information like the physical location of the business or maybe a few of its
main focuses or offerings ( ).
( ) A user performs
the query [baseball cards]. Our homepage shows up as a result, with the title
listed on the first line (notice that the query terms the user searched for
appear in bold).
If the user clicks the result and visits the
page, the page's title will appear at the top of the browser
( ) A user performs
the query [rarest baseball cards]. A relevant, deeper page (its title is unique
to the content of the page) on our site appears as a result.
Glossary
Search engine
Computer function
that searches data available on the
Internet using keywords or other
specified terms, or a program containing this function.
HTML
Abbreviation for HyperText Markup Language, a language used when describing web page
documents. It denotes the basic elements of web pages, including the document
element will not be displayed in a browser.
Single or multiple terms
which are input by the user when performing a search on search engines.
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