Create unique, accurate page titles
Indicate page titles by using title tags
A title tag tells
both users and search engines what the topic
of a particular page is. The <title> tag should be placed within
the
<head> tag of the HTML document (1). Ideally, you
should create a unique title for each
page on your site.
Page title contents are displayed in search results
<html>
<head>
<title>Brandon's
Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
<meta name="description=" content="Brandon's
Baseball Cards provides a large selection of vintage and modern baseball
cards for sale. We also offer daily
baseball news and events in">
</head>
<body>
(1) The title of the homepage for our baseball card site, which
lists the business name and three main focus areas.